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Laurel Denise
See how Electric Enjin helped LaurelDenise.com lift conversion rates by 72%, boost AOV by 47%, and increase checkout volume—using our CRO Full Stack Program.
The
challenge
Laurel Denise, a fast-growing stationery brand known for its patented planner layout and deeply engaged audience, came to Electric Enjin with a clear challenge: conversion rates were sliding.
Despite high traffic and strong community engagement, the site wasn’t closing the sale. New customers found it difficult to identify the right product, the UX created decision fatigue, and the online experience didn’t reflect the product’s quality. The team needed strategic support to:
- Increase conversion rates
- Reduce cart abandonment
- Improve average order value
- Strengthen customer lifetime value
“We brought Electric Enjin in to help get our conversion rate back above 5% and optimize the full purchase journey.”
-Laurel Smith, Owner
The
approach
Electric Enjin deployed its CRO Full Stack Program, starting with a complete audit built around the 7 Pillars of Conversion: Attraction, Nurture, Trust, Evaluation, Assurance, Conversion, and Retention.
Key actions included:
- Redesign of critical templates: Homepage, collection pages, product pages, and product cards were rebuilt from the ground up with conversion and usability in mind.
- Navigation overhaul: Simplified structure and layout addressed orientation issues and minimized decision fatigue—especially for neurodivergent users.
- Component-level A/B testing: From trust bars to product messaging, we validated performance through ongoing experimentation.
- Slide-out cart integration: Enhanced ease of access and editing, helping reduce abandonment and improve cart conversion.
- Heuristic and behavioral analysis: Used heatmaps and analytics to guide design updates that reduced friction and clarified next steps in the funnel.
“Their response time is incredible. If anything is delayed, we always know why. They think through potential hiccups before they even happen.”
-Laurel Smith, Owner
In a matter of weeks, Laurel Denise’s digital experience evolved into a high-performing, conversion-focused machine. Here’s what changed:
- Conversion rate increased by 72%
- Add-to-cart sessions increased by 15%
- Completed checkouts increased by 23%
- Average order value increased by 47%
These lifts were the result of both macro-level redesigns and micro-optimizations across the user journey, validated through continuous testing.
THE
RESULTS
By taking a strategic, data-driven approach to conversion optimization, Electric Enjin helped transform Laurel Denise’s ecommerce site into a platform that performs as well as the product it represents.
This wasn’t just about improving a few numbers. It was about rebuilding trust with new users, reducing friction for overwhelmed shoppers, and aligning the site experience with the clarity and intention of the brand’s planners.
The CRO Full Stack Program continues to support Laurel Denise through iterative improvements—proving that smart design and smart data, when paired with deep collaboration, deliver lasting results.
“Really great team… I’m not sure I’ve ever worked with a company that meets its deadlines in such a great way.”
-Laurel Smith, Owner
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Their communication and project management. We have found great value in the way they prioritize and dig into the work in a strategic way, all while keeping us informed on what's going on and what's to come. They are incredibly organized and thorough!
L. Smith
Laurel Denise,
Owner
Owner
Their initial website creative inspired us and brought us down a new path as a brand and led us to take on a new strategy. These guys are constantly looking to improve our site and help us in any way possible
K. Pia
YumEarth,
Director of Marketing
Director of Marketing
I had the pleasure of working with the Electric Enjin team for over three years and can confidently say that they are a top-notch digital agency.
P. Beaugard
Dooney & Bourke,
Director of Ecommerce
Director of Ecommerce
