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Laurel Denise
See how Electric Enjin helped LaurelDenise.com lift conversion rates by 72%, boost AOV by 47%, and increase checkout volume—using our CRO Full Stack Program.
The
challenge
Laurel Denise, a fast-growing stationery brand known for its patented planner layout and fiercely loyal community, came to Electric Enjin with a clear challenge: conversion rates were sliding.
Despite strong traffic and engagement, too many customers were getting lost in the buying journey. Product discovery was confusing, variant selection caused decision fatigue, and the website experience didn’t reflect the craftsmanship or quality of the brand.
Laurel and her team needed strategic, ongoing support to:
- Increase conversion rates
- Reduce cart abandonment
- Improve average order value
- Strengthen long-term customer value
“We brought Electric Enjin in to help get our conversion rate back above 5% and optimize the full purchase journey.”
-Laurel Smith, Owner
The
approach
Electric Enjin deployed its CRO Full Stack Program, starting with a comprehensive audit grounded in the 7 Pillars of Conversion: Attraction, Nurture, Trust, Evaluation, Assurance, Conversion, and Retention.
Within the first few months, we rebuilt the digital foundation — redesigning critical templates, restructuring navigation, and validating improvements through ongoing testing. As performance accelerated, the partnership evolved into a full-scale digital growth initiative encompassing UX, content, and technology.
Key Enhancements
- Homepage, collection, and product page redesigns to elevate usability, storytelling, and speed-to-cart.
- Robust new product cards that allow customers to preview videos, toggle variants instantly, and shop confidently from any device.
- Custom-built quiz and comparison apps that guide purchase decisions while capturing analytics and backend data for continuous insight.
- Comprehensive content overhaul including blog, inspiration hub, and video integration to deepen engagement and improve discoverability.
- Launch strategy support through multiple peak releases, including the September calendar drop, which is nowof the brand's strongest performing launch periods with a conversion rate of 14.28%.
“Their response time is incredible. If anything is delayed, we always know why. They think through potential hiccups before they even happen.”
-Laurel Smith, Owner
In under a year, Laurel Denise’s site has evolved from a conversion project into a scalable growth engine.
Performance Highlights
- Conversion rate up over 70% year-over-year
- Add-to-cart and checkout completion rates significantly improved
- Average order value up 40%+, driven by enhanced product presentation and bundling
- Return visitors spending more and converting faster
- On track to double annual revenue year-over-year
- 10+ major feature rollouts in 8 months
- 2 custom apps with backend dashboards
These lifts were the result of both macro-level redesigns and micro-optimizations across the user journey, validated through continuous testing.
The
result
This wasn’t just about design—it was about data, agility, and trust.
By merging creative craftsmanship with behavioral insight, Electric Enjin helped Laurel Denise transform an already beloved brand into a frictionless ecommerce experience that converts, retains, and scales.
“Really great team… I’m not sure I’ve ever worked with a company that meets its deadlines in such a great way.”
-Laurel Smith, Owner
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Their communication and project management. We have found great value in the way they prioritize and dig into the work in a strategic way, all while keeping us informed on what's going on and what's to come. They are incredibly organized and thorough!
L. Smith
Laurel Denise,
Owner
Owner
Their initial website creative inspired us and brought us down a new path as a brand and led us to take on a new strategy. These guys are constantly looking to improve our site and help us in any way possible
K. Pia
YumEarth,
Director of Marketing
Director of Marketing
I had the pleasure of working with the Electric Enjin team for over three years and can confidently say that they are a top-notch digital agency.
P. Beaugard
Dooney & Bourke,
Director of Ecommerce
Director of Ecommerce
