EXPLORE
Home
About us
Case Studies
Thoughts
Contact
SOCIAL
BrunoMD
From Pharma to Luxury Wellness: A headless Shopify redesign that boosted conversions 482% and redefined the brand.
The
challenge
The challenge: repositioning BrunoMD and fixing a broken user experience
BrunoMD, a health and wellness brand rooted in Italian traditions, faced significant hurdles in scaling their business. Despite offering high-quality, collagen-based products aimed at promoting holistic wellness, their conversion rate lingered at a dismal 0.16%, and poor mobile performance (23% Google PageSpeed score) hindered user engagement.
Adding to the challenge, their branding leaned too heavily on pharmaceutical aesthetics, misaligning with the premium, lifestyle-oriented audience they hoped to attract. Their mission to foster repeat purchases through subscriptions and establish themselves as a leader in the health and wellness market required a complete overhaul—of their brand, their messaging, and their eCommerce architecture.
The
approach
Uncovering the misalignment through discovery
Through a comprehensive discovery process, we identified the disconnect between BrunoMD’s branding and their ideal audience. Their messaging attracted younger buyers looking for supplements rather than the affluent, lifestyle-driven demographic that values long-term wellness.
We crafted a strategy to reposition BrunoMD as a luxury wellness brand, drawing on their Italian heritage and emphasizing the Mediterranean lifestyle. The approach combined a digital rebrand, advanced user experience enhancements, and a high-performance headless eCommerce architecture.
1. A digital rebrand rooted in Italian heritage
To elevate the brand, we overhauled its identity, blending Italian luxury with modern wellness values.
Tagline refresh: “Live the MDiterranean Life” encapsulated BrunoMD’s Italian roots and holistic approach to wellness, focusing on longevity and vibrancy.
Visual identity: Vibrant, Mediterranean-themed imagery showcased the products in the context of a luxury lifestyle. A mix of black-and-white and color photography emphasized timeless elegance and quality.
Comprehensive brand style guide: Clear guidelines ensured consistency across all communications, from fonts (IvyPresto Display for headlines, Gotham for body copy) to colors and photography.
2. Elevating the user experience for conversions and retention
We redefined BrunoMD’s user experience to align with their target audience’s expectations and encourage long-term engagement.
Subscription-first design: The new site emphasized subscription benefits, educating users on the consistent results of BrunoMD products and fostering repeat purchases.
Educational focus: Content highlighted the long-term health benefits of collagen-based products, resonating with women seeking a luxurious, holistic approach to wellness.
Community engagement: Interactive features showcased real-life wellness stories, connecting customers to a vibrant community using BrunoMD products daily.
3. Migrating to headless architecture for performance
To address BrunoMD’s poor site performance, we migrated their Shopify Plus store to a headless eCommerce architecture built on React and Next.js.
Lightning-fast load times: The new setup achieved a 99% Google PageSpeed score, vastly improving mobile usability and engagement.
Scalable platform: The headless architecture ensured the site could handle future growth and adapt to evolving customer needs.
THE
RESULTS
BrunoMD’s rebrand and eCommerce overhaul delivered results that far exceeded expectations:
- 482% increase in eCommerce conversion rate,
- 68% increase in revenue.
- 230% increase in transactions.
- 44% increase in returning customers, driven by a focus on subscriptions.
- 99% Google PageSpeed score, vastly improving mobile usability and engagement.
Get free platform guidance. Expert recommendations.
Zero obligations.
Zero obligations.
Instant results
Your audit starts the moment you create your account.
AI-powered
Personalized, automated insights based on your store’s real data
No obligations
Sign up in seconds. Free, simple, zero pressure.
Their communication and project management. We have found great value in the way they prioritize and dig into the work in a strategic way, all while keeping us informed on what's going on and what's to come. They are incredibly organized and thorough!
L. Smith
Laurel Denise,
Owner
Owner
Their initial website creative inspired us and brought us down a new path as a brand and led us to take on a new strategy. These guys are constantly looking to improve our site and help us in any way possible
K. Pia
YumEarth,
Director of Marketing
Director of Marketing
I had the pleasure of working with the Electric Enjin team for over three years and can confidently say that they are a top-notch digital agency.
P. Beaugard
Dooney & Bourke,
Director of Ecommerce
Director of Ecommerce
