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Michael Kors
Discover how we helped Michael Kors enhance their digital presence with cutting-edge eCommerce development solutions, elevating user experience and conversions.
The
challenge
Some of the most cutting edge trends emerge on the streets of New York and Los Angeles. Michael Kors knew that fashion influencers were incorporating Michael Kors leather pieces into their outfits. How to amplify this trend, beyond posting on social media? Tactically speaking, how to illustrate to younger consumers that Michael Kors pieces are classics that can be mixed and matched with trendier pieces?
The
approach
Michael Kors partnered with the actresses and influencers Hailey Steinfeld, Nina Agdal, Soo Joo Park, and Solange Knowles to curate looks that incorporated Michael Kors leather goods. These women headed to downtown Los Angeles and Manhattan and recorded video of themselves treating the avenues like runways.
Electric Enjin created a platform that hosted the influencers’ photos, videos, and outfit compilations. The same platform invited consumers to #ShowUsYourWalk and submit their own “street style” photos. The platform wasn’t just immersive and beautiful: it was shoppable. Once consumers were awed by the digital experience, e-commerce features were knitted into the platform to make it easy for customers to shop these looks without leaving the page.
THE
RESULTS
- 137 million Impressions across Michael Kors social media
- 21 million Traffic generated from influencer partners
- 40% Traffic to the “The Walk” campaign site came from younger Instagram users
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Their communication and project management. We have found great value in the way they prioritize and dig into the work in a strategic way, all while keeping us informed on what's going on and what's to come. They are incredibly organized and thorough!
L. Smith
Laurel Denise,
Owner
Owner
Their initial website creative inspired us and brought us down a new path as a brand and led us to take on a new strategy. These guys are constantly looking to improve our site and help us in any way possible
K. Pia
YumEarth,
Director of Marketing
Director of Marketing
I had the pleasure of working with the Electric Enjin team for over three years and can confidently say that they are a top-notch digital agency.
P. Beaugard
Dooney & Bourke,
Director of Ecommerce
Director of Ecommerce
