RTW Wheels — Case Study

A BigCommerce rescue: search fixed, reviews rebuilt, navigation repaired, and conversion mechanics added, no replatform required.

Results

• +360% Conversion Rate — Client-reported in the months following the rebuild
• +400% Weekly Orders — Against their historical weekly average
• Fixed end to end Site Search — Diagnosed a CORS failure and rebuilt the integration when vendor support stalled.
• Navigation repaired Findability — Alphabetized brand menus, restored sold-out badges, and clear image placeholders.

The Challenge

A factory-OEM wheel retailer on BigCommerce with a massive long-tail catalog, broken site search, a reviews page that died with a departed third-party tool, and a browsing experience that made finding your exact wheel hard.

The Solution

A rescue-and-optimize engagement with no replatform. We fixed site search end to end, including a CORS failure between BigCommerce and the search provider, rebuilt reviews from the BigCommerce API, alphabetized and repaired brand navigation, restored sold-out badges, added add-to-cart on category cards, and placed trust signals through cart and checkout.