Pitney Bowes — Case Study

Campaign creative and video production for a global shipping brand, on a content system that returned 50x on marketing investment.

Results

• +63% Sales Increase — Week-over-week sales growth
• 50x ROI — Return on marketing investment
• 7M+ Video Views — Total video content views

The Challenge

<p>Pitney Bowes, a global mailing and shipping company, needed a long-term creative partner and a content strategy that could scale. Its audience runs from small businesses to global enterprises, so it needed ad formats that work across social, HTML5 banners and video, a framework that keeps messaging consistent across verticals and markets, and campaigns that convert without diluting a single global brand.</p>

The Solution

<p>Electric Enjin became the creative and production partner across channels.</p><p><strong>Social and video</strong></p><p>Animated video campaigns for YouTube, Facebook and Instagram, aimed at small business owners and corporate decision-makers. The SendPro campaign told the product story through short, entertaining scenarios built around real customer pain points.</p><p><strong>HTML5 banners</strong></p><p>Banner sets built to the Pitney Bowes visual identity and deployed across digital channels, each with a clear call to action for product discovery and sign-ups.</p>