Michael Kors — Case Study

Turning street-style influence into content: four actresses and influencers treating LA and Manhattan avenues like runways, with Michael Kors leather at the centre.

The Challenge

<p>Some of the strongest trends start on the streets of New York and Los Angeles. Michael Kors knew fashion influencers were already working its leather pieces into their outfits. The question was how to amplify that beyond social posts, and how to show younger consumers that Michael Kors pieces are classics that mix with trendier ones.</p>

The Solution

<p id="">Michael Kors partnered with the actresses and influencers Hailey Steinfeld, Nina Agdal, Soo Joo Park, and Solange Knowles to curate looks that incorporated Michael Kors leather goods. These women headed to downtown Los Angeles and Manhattan and recorded video of themselves treating the avenues like runways.</p>