Laurel Denise — Case Study

Our CRO Full Stack Program helped Laurel Denise achieve a 70%+ boost in conversions and 40%+ higher AOV, putting them on track to double annual revenue.

Results

• +70% Conversion Rate — Year-over-year conversion lift
• +40% AOV — Average order value increase
• 2X Revenue — On track to double annual revenue
• 10+ Feature Rollouts — Major features in 8 months
• 2 Custom Apps — Apps with backend dashboards

The Challenge

<p>Like many small ecommerce businesses in 2024, Laurel Denise was facing a challenging year. Despite being operationally solid, conversions were sliding. The typical advice — run more paid ads — wasn't the answer. They needed to fix the website itself.</p> <p>So they brought in Electric Enjin's CRO Full Stack team to turn the ship around.</p> <ul> <li>Increase conversion rate</li> <li>Reduce cart abandonment</li> <li>Improve AOV</li> <li>Strengthen LTV</li> </ul> <blockquote>"We brought Electric Enjin in to help get our conversion rate back above 5% and optimize the full purchase journey."</blockquote> <p><em>— Laurel Smith, Owner</em></p>

The Solution

<p>Our CRO Full Stack Program applies our 7 Pillars of Conversion methodology to comprehensively optimize every stage of the customer journey — from first impression to post-purchase retention. Rather than running one-off experiments, we take a systemic approach that addresses the full conversion picture.</p> <h3>Key Enhancements</h3> <ul> <li>Redesigned homepage, collection pages, and product detail pages</li> <li>Robust new product cards with video previews</li> <li>Built a custom quiz app to guide shoppers to their perfect planner</li> <li>Created a comparison app to help customers weigh product features</li> <li>Comprehensive content and messaging overhaul</li> <li>September calendar drop launch support (achieved 14.28% conversion rate)</li> </ul> <blockquote>"Their response time is incredible. Anytime we have needed something, whether planned or on the fly due to current events, they get it done. And fast!"</blockquote> <p><em>— Laurel Smith, Owner</em></p> <h2>Performance Highlights</h2> <ul> <li>Conversion rate up <strong>over 70%</strong> year-over-year</li> <li>Add-to-cart and checkout completion rates improved</li> <li>Average order value up <strong>40%+</strong></li> <li>Return visitors spending more and converting faster</li> <li>On track to <strong>double annual revenue</strong></li> <li>10+ major feature rollouts in 8 months</li> <li>2 custom apps with backend dashboards</li> </ul>