Laurel Denise — Case Study

An ongoing CRO program for a planner brand: 3D product customization, testable PDPs, and a client who says it best on Clutch.

Results

The Challenge

A planner brand with a configuration-heavy, deeply personal product. The store undersold its tactile quality, conversion had slipped, and the owner wanted continuous improvement validated by A/B testing. A one-off redesign was never on the table.

The Solution

An ongoing CRO program: a 3D planner customizer with live textures and page-style previews, a new unified product page built A/B-test-ready, cart slideout upsells with revenue reporting, a blog redesign, a help center launch, and a weekly cadence with a visible pipeline of next tests.