Laurel Denise — Case Study
An ongoing CRO program for a planner brand: 3D product customization, testable PDPs, and a client who says it best on Clutch.
Results
- 5.0 on Clutch Client review — We are incredibly happy with the team at Electric Enjin. - Owner, Laurel Denise
- In the client's words On value — I could have paid less for this service, but it would not have been the same service. Not even close.
- Live textures + previews 3D customizer — Planner configuration shipped through a client QA loop to launch.
The Challenge
A planner brand with a configuration-heavy, deeply personal product. The store undersold its tactile quality, conversion had slipped, and the owner wanted continuous improvement validated by A/B testing. A one-off redesign was never on the table.
The Solution
An ongoing CRO program: a 3D planner customizer with live textures and page-style previews, a new unified product page built A/B-test-ready, cart slideout upsells with revenue reporting, a blog redesign, a help center launch, and a weekly cadence with a visible pipeline of next tests.