BrunoMD — Case Study

From Pharma to Luxury Wellness: A headless Shopify redesign that boosted conversions 482% and redefined the brand.

Results

• +482% Conversion Rate — Increase in eCommerce conversion rate
• +68% Revenue — Increase in total revenue
• +230% Transactions — Increase in completed transactions
• +44% Returning Customers — Increase driven by subscriptions
• 99% PageSpeed Score — Google PageSpeed performance

The Challenge

<p>BrunoMD sells collagen-based wellness products rooted in Italian tradition, and the business had stalled. Conversion had flatlined, and a 23 Google PageSpeed score on mobile meant most visitors were leaving before the page finished loading.</p><p>The branding was part of the problem. It looked pharmaceutical, and the audience they wanted was premium and lifestyle-led. Getting subscriptions and repeat purchases to work meant rebuilding the brand, the messaging and the ecommerce architecture together.</p>

The Solution

<p>Discovery found the mismatch quickly. The messaging was pulling in younger buyers looking for a supplement, while the customers who stick around are older, affluent, and buying into a way of living.</p><p>So we repositioned BrunoMD as a luxury wellness brand built on its Italian heritage. The tagline became "Live the MDiterranean Life". The site was rebuilt around the subscription: what consistent use does over months, why that matters, and why it is worth setting up a standing order.</p><p>Performance got fixed at the architecture level. We moved the Shopify Plus store to a headless build on React and Next.js, which took the Google PageSpeed score from 23 to 99 and made the mobile experience usable for the first time.</p>