Ranger Ready — Case Study

A Shopify redesign and SEO boost drove 5X conversions, 3X organic traffic, and extended sales into fall.

Results

The Challenge

Ranger Ready, the leading Picaridin-based insect repellent company, initially partnered with Electric Enjin for help managing Google Ads. As we diagnosed the ads, we noticed a key challenge: the website wasn't optimized for conversion. Although the company had an effective product, the brand's online presence was not cohesive, and the outdated website was hurting both user experience and conversion. Additionally, Ranger Ready faced a significant seasonality problem. Bug spray sales typically peak in the summer, leaving them with a substantial drop in revenue during the fall and winter. Their current site did little to educate customers about the benefits of Picaridin over DEET or extend sales beyond the peak season.

The Solution

Our primary goal was to create a frictionless user journey from homepage to checkout that communicated Ranger Ready's story, the science behind their products, and the convenience of shopping on their site. Starting with the homepage, we led with a crisp value proposition and strong call to action, followed by a product overview section that detailed different products available based on application needs. Further sections introduced Picaridin, explained why it's better than DEET, and addressed customer FAQs. We revamped the Shopify storefront with a "Don't DEET" campaign, bright modern product photography, and clear product comparison tools. We paired the website redesign with an intensive SEO overhaul, targeting high-intent keywords around Picaridin, DEET alternatives, and tick/mosquito protection. Blog content was developed to educate customers and capture organic search traffic year-round. The result was a complete transformation: the outdated site became a premium outdoor lifestyle brand with clear messaging, seamless navigation, and educational content that extended sales well into the fall season.