Ranger Ready — Case Study

A Shopify redesign and SEO boost drove 5X conversions, 3X organic traffic, and extended sales into fall.

Results

5X Conversion Rate — Increase in eCommerce conversion
+336% Organic Traffic — Year-over-year organic growth
+650% Transactions — Increase in completed orders
+60% Cart Value — Higher average cart value

The Challenge

Ranger Ready, the leading Picaridin-based insect repellent company, initially partnered with Electric Enjin for help managing Google Ads. As we diagnosed the ads, we noticed a key challenge: the website wasn't optimized for conversion. Although the company had an effective product, the brand's online presence was not cohesive, and the outdated website was hurting both user experience and conversion. Additionally, Ranger Ready faced a significant seasonality problem. Bug spray sales typically peak in the summer, leaving them with a substantial drop in revenue during the fall and winter. Their current site did little to educate customers about the benefits of Picaridin over DEET or extend sales beyond the peak season.

The Solution

The goal was a clean path from homepage to checkout that told Ranger Ready's story, explained the science, and made buying easy.The homepage now opens on a clear value proposition and a strong call to action, then walks through the products by use case. Further down it introduces Picaridin, explains why it beats DEET, and answers the questions customers keep asking.We rebuilt the Shopify storefront around the "Don't DEET" campaign, with bright new product photography and side-by-side product comparisons.Alongside the redesign we ran an SEO program targeting high-intent searches around Picaridin, DEET alternatives, and tick and mosquito protection, with blog content written to hold organic traffic through the off-season.The outdated site became a premium outdoor brand with clear messaging and educational content that kept sales going well into the fall.