Fitz's Fish Ponds — Case Study

See how we built a seamless Buy Online, In-Store Pickup experience for this pet store using BigCommerce, enhancing convenience and customer satisfaction.

Results

• ↑ Significant Lead Generation — Custom service pages increased inquiries
• Enabled BOPIS — Seamless online-to-store pickup
• Real-time Inventory Sync — POS integration across locations
• Maintained SEO Rankings — Preserved organic search performance

The Challenge

Fitz Fish Ponds needed to transition from their outdated WordPress site, which lacked eCommerce capabilities, to a dynamic BigCommerce storefront. The challenge was twofold: 1. Lead Generation: Drive leads for their custom pond design and construction services. 2. eCommerce: Enable online sales for koi fish and pond supplies across multiple retail locations. Additionally, they required a seamless user experience for both shipping and buy online, in-store pickup (BOPIS), geolocation-based inventory syncing between their warehouse, retail locations, and point of sale (POS) system, and migration of a significant volume of content while maintaining strong organic SEO performance.

The Solution

Electric Enjin delivered a custom-built website designed and developed from the ground up to support Fitz Fish Ponds' unique business needs. Custom UX/UI Design: Designed a bespoke BigCommerce theme tailored to the brand identity with custom templates for services, portfolios, product categories, and locations. Advanced eCommerce Features: Buy Online, In-Store Pickup (BOPIS) enabled customers to toggle between delivery and in-store pickup options. Geolocation and Zip Code Integration automatically detected customers' locations to find the nearest retail store. Seamless Integration: Integrated LightSpeed POS for real-time inventory syncing across multiple retail locations. Supported dropshipping by combining inventory from all locations into a total available inventory count. Content Migration and SEO: Migrated extensive content including service offerings, blogs, videos, and portfolio projects. Conducted an SEO audit to ensure the transition preserved organic traffic and rankings. Additional integrations included MailChimp for email automation, Kosmos for personalized experiences, and Elfsight for social media widgets.